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IBM's grand strategy

Posted by william on Thu Nov 5 21:07:47 1998

Distribution: paneris@i-way.co.uk
IBM'S GRAND STRATEGY
Irving Wladawsky-Berger, general manager of IBM's Internet Division, defines
the difference between "e-commerce" and "e-business": "E-commerce is all
about buying and selling (on the Internet) and all the processes that
support buying and selling, such as advertising, marketing, customer
support, credit-card activities and the like. E-business, in addition to
encompassing e-commerce, includes lots of applications to help business run
more efficiently. It also includes more internal applications for linking
employees together and helping employees work more productively. E-business
also involves publishing and accessing information. So e-commerce and
e-business are two halves of the same coin. E-business is the grand
strategy, and e-commerce is an extremely important subset of e-business."
(Investor's Business Daily 4 Nov 98)



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