Logo Design Rationalé

The above logo combines a parasol and a conch shell. The parasol is, obviously, drawn from the company name, while the shell is used to suggest that the parasol is not an umbrella. Further to this the shell form is similar to an ear to represent a "listening" approach.

The line work is stark suggesting the technological nature of the company. Although the forms themselves are soft so that the focus is not on the technology itself.

Should this idea prove popular, I can easiily experiment with other colours which might soften the image.

As mentioned in my proposal document, some further adjustment in the line work may be required before the logo is perfected.