VIP are one of HOOP's longest standing customers, this will be the third season of their website. The site needs updating with new prices and properties in line with VIP's 1998/1999 brochure. HOOP are very keen to keep VIP on board and would relish the prospect of updating the site.
Last year, VIP felt that they have been let down be the promotion of their site by HOOP. This year, we have a dedicated person on the team (pgamble@zeria.com) and can offer a much improved service, details are in section 3.
From a review of the new brochure, we have established the following needs updating:
| Change | Estimate (hours) |
| Accommodation page:
Changed to 2 columns: One with catering and one as self-catering each listing the properties available. |
1.5 |
| Chalet la ferme du vieux clos: All new details, 3-4 photos, 1 new floorplan | 3.0 |
| Chalet seraphine: Remove "whole chalet booking only and replace with "Free catering upgrade", Change all prices and dates plus price/booking para. | 1.0 |
| Chalet rousell: All new details, 3-4 photos, 3 new floorplans | 3.0 |
| Chalet l'ilaz: Remove and replace with new details Chalet l'ilaz 1 and 11, 4 new photos, 4 new floorplan | 4.0 |
| Apartment cacholet: All new details, 4 new photos, one new floorplan. | 3.0 |
| Chalet melezes: Change room 3 price and room4 prices in accommodation details, Remove "free catering upgrade", Change all price details and price blurb para. | 1.0 |
|
Chalet apartment solaise plein sud: All new details, 2 photos, 1 layout |
3.0 |
|
Chalet le praz d'aval: All new details, 1 photo, 1 floorplan |
3.0 |
|
Chalet apartment beaver: Change sleeping arrangement details and prices, Change all price details and price blurb para. |
1.0 |
|
Chalet perrier: New sleeping accommodation details, New prices, One new sentence in intro blurb. |
1.0 |
| Remove details of: Chalet Orion, Chalet Chanterelle, Chalet apartment solaise, Chalet apartment duval, Hotel kandahar, Val village apartment, Rond point des pistes. apartment Apartment chanterelle, Apartment les carats, Alpina lodge | 0.5 |
| Self Catering Apartments: All new text and apartment details, 2 new photos, re-size other 6 | 3.5 |
|
Resort Lift
Pass: New ski pass prices. Add sentence
re new lift |
2 |
| Val d'isere contact details: change dates on party booking dates | 0.5 |
| Total | 31 |
HOOP offer three levels of service:
Basic: Takes your choice of keywords, relate to appropriate web pages on customer's site, promote by hand on a rolling basis for six weeks to top eight search engines. Promote to minor search engines for six weeks. Provide weekly reports on position of three keyword-URL combinations within the top eight search engines.
Better: As above plus. Advice on choice of keywords, having looked at competitor's sites. 10 week promotion period for all search engines. Weekly report on 5 keyword-URL combinations. Advice on basic changes to key words to improve search visibility.
Best: As above plus Advice on meta-tags, having researched customer site. Research of three designated competitor sites to compare search engine visibility. Hand and telephone special submission to four major search engines. Advice on creation of special search engine home page. Advice on possible changes to meta-tags and key words, plus other suggestions for raising search engine visibility, particularly linking. 4 month promotion period.
High visibility on the major search engines is the single most important factor in driving up site traffic, and attaining a top 30 position is becoming much harder, as more and more effort is being made by major sites to maximize their search engine visibility. We suggest that it is important to plan this into aspects of the site design. The research into competitor's sites can be very useful and is the work that is particularly time consuming.
Costs for the website update are:
The website update can be completed for a fixed cost of £1000.00 ex VAT
These Costs refer to the three levels of promotion given above:
| Basic | £500 |
| Better | £1250 |
| Best | £2500 |