Web Site Proposal for

flexible-mortgages.co.uk

Version 0.5 Tim Joyce 06/07/1998

Contents:

1. Introduction
2. Site Design
3. Other Considerations
4. Promotion
5. Breakdown of Tasks with Time Estimates

1. Introduction

This document has been written following a meeting between Danny O'Sullivan of Sterling Asset Management and Tim Joyce of HOOP Ltd. It proposes a web site for flexible-mortgages.co.uk.

The focus of the site needs to be to encourage visitors to fill out a mortgage application form that will be emailed to Scottish Widows. This form is long and a bit complex, we will endeavor to make the completion of the form as simple as possible. Additionally the site will provide information about the Scottish Widows product, and a mortgage calculator to help people calculate their mortgage payments.

The site will mainly target IFAs, although consumers will also be able to apply for a mortgage. For everybody we will allow a degree of personalisation, i.e. If they get part way through the form, we will let them save where they are, and come back later. To achieve this we will be allocation ids and passwords.

2. Site Design

2.1 Home Page

The Home Page will give an overview of the site and convey exactly the purpose of the site quickly to the visitor. It will allow access to each of the sections of the site:

• The Product
• The Mortgage Calculator
• The Application Form
• Links
• Contact Sterling Asset Management

It will also allow people to log-on to the site. This will allow people who have only partly completed the application form to fully complete it. It will also allow IFAs to record information about themselves, so that they don't have to repeat it on every application form.

2.2 The Product

This page will describe in detail the Scottish Widows Flexible Mortgage Product.

2.3 The Mortgage Calculator

The mortgage calculator will allow visitors to the site to enter some simple figures, and see what their mortgage will cost them in monthly payments. The calculator will have a maintenance page so that we can change interest rates, and other variable figures in the calculation.

2.4 Form

As previously mentioned, the application form is long and complex. Every effort will be made will be made to keep it as straightforward as possible. Information will be collected on an initial screen that will ensure that we only ask questions that are appropriate. The form will be split into 'logical' screens of information. At each stage the user will be able to save their information and return to it later. It is not a problem to simply ask a single question on a page. An option will be given to allow the applicant(s) to obtain a decision in principal, by filling in only a few fields. They can then come back at a later stage to complete the application.

The form will be broken down as follows:

1. Initial Screen - Type of mortgage, number of applicants.
2. Personal Details, to be completed by both applicants.
3. Occupation and Income - Either employed page or self-employed page.
4. Borrowing Details. This section is fairly complex, and will probably be split down further.
5. Credit History
6. General
7. Property Details
8. Present Accommodation
9. Building Insurance
10. Mortgage Payment Protection Insurance
11. Life Assurance
12. Data Protection Statement
13. Declaration

The form will have a 'status' page that will allow applicants to see if they have completed all the relevant sections on a page, and get at them to edit them easily.

Navigation between pages will be:

Back
Forward
Update (will take you onto the next page)
Jump around to any page using a hyperlink status menu.

2.5 Links

This page will provide useful links to appropriate sites. It provides us with a page that we can easily use to exchange links with sites that are promoting us.

2.6 Contact Sterling Asset Management

3. Other Considerations

3.1 Hosting and Domain Name

It is our intention to host the site in the US, where we can obtain very competitive web space costs. Web space costs about $25 per month. The domain name flexible-mortgages.co.uk had already been registered, and will simple need to be transferred to the new ISP.

3.2 Maintenance

The site will require regular maintenance, to change the details of the mortgage, correct mistakes etc.. It is envisaged that the site will grow in the future with the addition of more products.

4. Promotion

The success of the site depends heavily on strong promotion. This will be conducted both on and off-line. We will particularly target IFAs.

5. Breakdown   of Tasks